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le bouche à oreille

/bu.ʃ‿a ɔ.ʁɛj/ noun · masculine C2
  1. word of mouth; rumour
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Ce savoir ne s'écrit pas : il se transmet de bouche à oreille, de génération en génération, au fil d'un long apprentissage où l'on apprend par cœur des milliers de vers.
Les griots, mémoire de l'Afrique de l'Ouest, p. 1 · C2

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Words, meanings, pronunciations and forms from Wiktionary (CC BY-SA 4.0); how common each word is from wordfreq. Made into this dictionary by FluentPlex.