merchandising

中文： 商品推销、周边商品

1. The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale. (uncountable)
2. The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise. (uncountable)

复数 merchandisings