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branding

/ˈbrændɪŋ/ 名词 B2

中文: 品牌推广、品牌塑造、烙印

  1. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living animal or person (usually a livestock animal). (countable, uncountable)
  2. The promotion of a commercial brand of product or service in order to give it greater public awareness. (countable, uncountable) · Near-synonyms: marketing, promotion
  3. The trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on). (countable, uncountable) · Near-synonym: labeling

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Orange signified fiction, green denoted travel, and blue indicated biographies, creating a visually cohesive branding strategy that instantly captivated consumers.
《The Paperback Revolution》,第1页 · C2

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