branding

1. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living animal or person (usually a livestock animal). (countable, uncountable)
2. The promotion of a commercial brand of product or service in order to give it greater public awareness. (countable, uncountable) · Near-synonyms: marketing, promotion
3. The trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on). (countable, uncountable) · Near-synonym: labeling

الجمع brandings