persona
/pɝˈsoʊnə/ noun C1- A social role. · I've maintained a very public persona.
- A character played by an actor.
- The mask or appearance one presents to the world. · He keeps his online persona completely separate from his real-world one.
- An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Plural personas
From the library
By adopting this moniker, Clemens permanently tethered his literary persona to the comforting reassurance of safe passage on a treacherous river.
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