FluentPlex

lure

/lʊɚ/ noun C1
  1. Something that tempts or attracts, especially one with a promise of reward or pleasure. (figuratively)
  2. An artificial bait attached to a fishing line to attract fish.
  3. A bunch of feathers attached to a line, used in falconry to recall the hawk.
  4. A velvet smoothing brush.

Plural lures

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From the library

It is a matter of history—that secret history of a nation which is often so much more intimate and interesting than its public chronicles—that Oberstein, eager to complete the coup of his lifetime, came to the lure and was safely engulfed for fifteen years in a British prison.
Sherlock Holmes: The Bruce-Partington Plans, p. 40 · B2
The £ 4 a week was a lure which must draw him, and what was it to them, who were playing for thousands?
The Adventures of Sherlock Holmes, p. 31 · B2
Anne colored and laughed a little, as she dropped her book and looked dreamily out of the window, where big fat red buds were bursting out on the creeper in response to the lure of the spring sunshine.
Anne of Green Gables, p. 264 · C1
He had hoped that his wife might lure Sir Charles to his ruin, but here she proved unexpectedly independent.
The Hound of the Baskervilles, p. 206 · C1

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Words, meanings, pronunciations and translations from Wiktionary (CC BY-SA 4.0); how common each word is from wordfreq. Made into this dictionary by FluentPlex.