guerrilla
/ɡəˈɹɪlə/ adjective C2- Relating to, using, or typical of guerrilla warfare, or its principles of small independent or non-official perpetrators.
- Relating to, using, or typical of guerrilla marketing.
- Using unconventional, non-traditional, non-mainstream and often subversive practices to achieve something. · guerrilla marketing· guerrilla tourism
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