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ethos

/ˈiθɑs/ noun C2
  1. The character or fundamental values of a person, people, culture, or movement.
  2. A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct.
  3. The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than emotional situations or individual character traits in a narrow sense; opposed to pathos.

Plural ethe

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This necessary shift in perspective requires a conscious, deliberate rejection of the maximalist ethos that so thoroughly permeates our contemporary consumer culture.
The Tyranny of Choice, p. 1 · C2
Conversely, the Broad accent was intrinsically linked to rural agricultural life and the working class, representing a rugged egalitarian ethos.
The Evolution of the Australian Voice, p. 1 · C2

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Words, meanings, pronunciations and translations from Wiktionary (CC BY-SA 4.0); how common each word is from wordfreq. Made into this dictionary by FluentPlex.