demand

1. The desire to purchase goods and services. (countable, uncountable) · Prices usually go up when demand exceeds supply.
2. The market force that causes buyers to be both willing and able to buy a good or service, as measured by the amount of that good or service that is currently salable at any given price point; the amount itself. (countable, uncountable) · Supply and demand ebb and flow in a complex interplay.· Demand for the kitchenware with the pastel colorway has been running low lately, at an average of only 37 units per week.
3. A forceful claim for something. (countable, uncountable) · Modern society is responding to women's demands for equality.
4. A requirement. (countable, uncountable) · His job makes many demands on his time.· There is a demand for voluntary health workers in the poorer parts of Africa and Asia.
5. An urgent request. (countable, uncountable) · She couldn't ignore the newborn baby's demands for attention.
6. An order. (countable, uncountable)
7. More precisely peak demand or peak load, a measure of the maximum power load of a utility's customer over a short period of time; the power load integrated over a specified time interval. (countable, uncountable)

Plural demands