connotation

1. A meaning of a word or phrase that is (subjectively) suggested or implied (implicit), as contrasted with a denotation, which is the explicit and objective meaning. A characteristic of words or phrases, or of the contexts that words and phrases are used in. (countable, uncountable) · Near-synonyms: intension, intent· The word "advisedly" has a connotation of "wisely", although it denotes merely "intentionally" and "deliberately."
2. The attribute or aggregate of attributes connoted by a term, as contrasted with a denotation. (countable, uncountable) · Near-synonyms: intension, intent· The two expressions "the morning star" and "the evening star" have different connotations but the same denotation (i.e. the planet Venus).

Plural connotations