FluentPlex

gimmick

/ˈɡɪm.ɪk/ noun C1
  1. A trick or device used to attain some end. · The box had a gimmick to make the coin appear to vanish.
  2. A ploy or strategy used to attract attention or gain traction. · The contest was a gimmick to get people to sign up for their mailing list.
  3. A gimmick capacitor.
  4. A night out with one's friends.

Plural gimmicks

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Words, meanings, pronunciations and translations from Wiktionary (CC BY-SA 4.0); how common each word is from wordfreq. Made into this dictionary by FluentPlex.