goodwill
/ˌɡʊdˈwɪl/ noun B2- A favorably disposed attitude toward someone or something.
- The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
- The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
- The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
- A thrift shop.
Plural goodwills
From the library
With all the goodwill in the world he may be unable to help you.
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